Social Media Marketing
(My Bread and Butter)
Strategy. Creativity. Results.
Social media marketing is my passion! I'm endlessly fascinated by how it influences culture, drives consumer behavior, and evolves with the times. Below are examples of how I’ve applied my expertise to grow brand awareness across various platforms. Be sure to visit my content development page to explore the videos and posts I’ve created, scripted, and edited to achieve these impressive social media metrics!
Whether it’s content strategy, content development, campaign management or more, I can do it all!
As you can see by the charts to the left, in my first three months at Smile Ninja Dental, I increased our Instagram reach by nearly 800%. Of that reach, 87% was driven through organic content and 13% from paid content. By consistently posting trending content, educational reels, and engaging videos, I enhanced brand awareness and drove a surge in new patient inquiries. It's been an exciting journey growing our online presence and connecting with our community.
To learn more about what specific content I created to achieve these metrics visit my content development page!
Meta Advertising
Advertising strategy is something that I particularly enjoy in social media marketing. Below are the metrics from Q4 of 2024 of a few ad sets I created for a dentistry practice. Within this campaign, I managed the budget, strategy, and designed the ad creatives.
To the right, you’ll find two graphs that highlight the significant growth I achieved on Facebook during my first three months of employment. These charts showcase how my efforts increased both reach and followers, demonstrating the effectiveness of my strategy in building our online presence and engaging with our audience.
Again, if you are interested in see the specific content I leveraged to do this please visit my content development page!
