Social Media Marketing
(My Bread and Butter)
Strategy. Creativity. Results.
Social media marketing is my passion! I'm fascinated by how it influences culture, drives consumer behavior, and evolves with the times. Below are examples of how I’ve applied my expertise to grow brand awareness across various platforms. Be sure to visit my content development page to explore the videos and posts I’ve created, scripted, and edited to achieve these impressive social media metrics!
Whether it’s content strategy, content development, campaign management or more, I can do it all!
Instagram - Organic
As you can see by the chart to the left, in my first five months at Smile Ninja Dental, I increased our Instagram reach by 1.3K. Of that reach, 87% was driven through organic content and 13% from paid content. By consistently posting trending content, educational reels, and engaging videos, I enhanced brand awareness and drove a surge in new patient inquiries.
To learn more about what specific content I created and planned in order to achieve these metrics, visit my content development page!
Meta Advertising - Inorganic
Advertising strategy is something that I particularly enjoy in social media marketing. Below are the 2025 Q1 metrics of multiple campaigns I created and managed for a multi-location small business. In these campaigns, I was responsible for developing creatives, managing the budget, devising the strategy, and overseeing all other aspects of campaign maintenance.
The table below, sourced from Meta Ads Manager, presents the performance of my campaigns throughout Q1. Notably, each campaign achieved a click-through rate (CTR) exceeding 1%, which is particularly impressive given the saturated and competitive market these campaigns operated in.
For context, the industry-standard CTR on Meta for Dentistry is 0.88%
Mock Social Media Marketing Audit & Plan - The Alive App
This strategic social media marketing plan was created as a portfolio project to showcase my ability to build, execute, and refine a full-scale digital content strategy. It includes audience research, platform selection, content creation, KPI tracking, and performance tuning. Every section was tailored to a real brand (The Alive App) and designed with a clear growth and engagement strategy in mind. This project highlights not just my creative and branding skills, but also my data-driven mindset, platform expertise, and ability to adapt content to evolving trends—aka, exactly what makes me awesome to work with.
Flip through it by clicking the button above—see how I bring strategy and creativity together in real time.
