I created this video for the College of Liberal Arts and Social Sciences at the University of North Texas, using footage from the UNT branding guide. I handled the editing, incorporated UNT branded graphics, and scripted the voiceover to align with the college's messaging and branding.

For a 2024 children’s dentistry campaign, I scripted and edited a video ad for Instagram and Facebook, incorporating AI software to produce the voiceover. Over three weeks, the campaign achieved an average click-through rate (CTR) of 1.45%, effectively driving audience engagement.

For Instagram, Facebook, and TikTok, I created the featured Reel by scripting, directing, shooting, and handling uploads and captions across all platforms. The Reel reached 1.7k viewers, effectively boosting visibility and interaction

I scripted and created this organic video to connect with our target audience—families with Medicaid or similar insurance—by offering helpful tips while highlighting our practice in an engaging, relatable way

 I developed and shot this video using a trending audio, carefully aligning the content with my client's business. By incorporating these popular elements, I significantly boosted reach and engagement while enhancing brand awareness. This video reached 1.3K on TikTok and 1.1K on Instagram, tripling the account’s follower reach.

I developed this video utilizing trending audio to expand our brand's reach and visibility. The content achieved an impressive 10.3% engagement rate on TikTok, surpassing 1,000 views and driving significant engagement from our audience.